Youthful Appeal

For each of the seven varietals, a slightly different pressure-sensitive prime label was designed. Each of the new prime labels prominently features the Great Wall brand name, along with an image of the Great Wall winery juxtaposed with a backdrop image of the famous Great Wall of China. The varietal is listed under the image, along with the alcohol volume percentage. The back label features additional information about the winery and tasting notes for the wine.