Youthful Appeal
A clean and simple label design helps increase sales and shelf impact for an established Chinese wine.
Two types of customized pressure-sensitive vellum labels were developed for the Great Wall wine label redesign, including variations of white and cream vellum. The rough, porous surface of the vellum facestock provides a rich textile feel that also offers visual depth. Semi-gloss, high-gloss, and silver metallized papers were used to provide varietal-specific design cues.
- Companies:
- Avery Dennison
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