Youthful Appeal

To help bring its new label design to fruition, and to increase operational efficiencies, Great Wall departed from traditional glue-applied labels in favor of pressure-sensitive. The company turned to Avery Dennison Corporation and its Fasson® pressure-sensitive labels.

“The design is simplistic, yet delivers a contemporary positioning throughout the full range of wines,” said Vincent Chen, marketing manager for Avery Dennison. “The new labels feature four and five colors, minimal text, and hot stamping. The labels are letterpress printed on a rotary offset press.”