Youthful Appeal

According to a recent report, “China Wine Industry by 2014,” the increasing influence of China’s younger population toward Western culture is fostering a revolution in China’s wine industry. Seen as the “sunrise” industry in the country, the consumption of wine over recent years has taken a radical shift, with increasing sales and an expanding product category. Key contributors to these changes include a fast-growing middle-class population, increased urbanization, and rising disposable income.