Using Wide Format for Package Printing

With digital printing, shops can now quickly produce package proofing, prototyping, or the final package at a fraction of the cost, whether a one-off mockup, 20 versions for the client to review, or limited production of a shrink-wrap to test market a specific region. Today, they are able to print packaging more easily and accurately, creating variations for short-term runs and test markets before taking the design to the big presses to produce higher volumes.