Using Wide Format for Package Printing

One print shop in particular recently recognized the value proposition of digital inkjet, and was ready to add more wide-format printers after only two months of use. The company had been using a relatively costly screen-printing process to produce white and metallic effects, and a wide-format printer helped to improve upon that process. In a world where brand managers increasingly want shorter runs to target markets, the shop was finding it difficult to justify the total cost of operation of using only conventional presses.