Using Wide Format for Package Printing

Short-run and market-specific

With the advent of white and silver metallic inks and specialty media materials, package printing is starting to open its doors toward wide-format digital printing. Although analog presses still lead in package production printing, a growing number of shops also incorporate a wide-format inkjet printer for proofing and some small-run production jobs. Many have their eyes on cost-effective alternatives to their conventional presses for a variety of print jobs, especially for shorter runs and targeted markets. Digital label printing has taken hold, and there is the potential to expand into other applications for more profitability.