Using Wide Format for Package Printing

Today, nearly everything in consumer packaging is about custom, boutique-type products. To succeed in this market, wide-format printers must have a flexible, problem-solving approach. Vendors must continue to listen and help the package-printing market resolve challenges like the increase in costly short runs, the need for more target marketing, higher costs of operation, press reliability, and color accuracy. With more cost-effective, quality solutions leading to better profits, the industry is recognizing the advantages of bringing wide-format printers into its fold.