Wide, Wide World

The company used its new wide-format inkjet technology to provide display headers for end-aisle displays. "In addition, Screenprint/Dow provides graphics for retail shelves called Shelf Art™, and floor graphics that are used in the retail stores to stimulate sales or direct consumers to a specific featured product or 'branded zone,'" says Dow. Other wide-format products include signage, window graphics, shelf talkers, and counter graphics.