White Castle to Use Packaging to Honor Brand Fans

By Linda Casey

Chosen from hundreds of entries, 13 White Castle fans were inducted into the beloved fast-food hamburger chain and consumer-packaged goods brand's Cravers Hall of Fame during a virtual ceremony on August 25, 2021. That’s not the only way these brand fans will be celebrated.

In addition to getting recognition at the ceremony, the 2020 inductees will also receive a commemorative plaque and an extra special tribute: Their stories will be featured on the restaurant's iconic Slider box packaging, the new designs for which will be rolled out in early 2022.

To determine the Hall of Fame's most worthy Cravers, the judges set criteria based on brand loyalty, creative presentation, originality and magnitude of the Crave. In 2002, White Castle added the "Craver in Extremis" category to recognize public figures, celebrities and pop icons, which now includes Adam Richman as well as Richard Dreyfuss, Alice Cooper, Telfar Clemens, Kal Penn and John Cho, and the late Stan Lee, who all have publicly expressed their love of White Castle.

White Castle, family-owned business since 1921 and founder of fast food, celebrates 100 years | Credit: White Castle

The Cravers Hall of Fame Class of 2020 includes Thomas Perri of Maple Grove, Minnesota; Robert Kolsch of Brunswick, Georgia; Russ Maziarka, of Richfield, Minnesota; Michael Hizer of El Paso, Texas; Lora Rayner of Edison, New Jersey; Richard Winiarski of The Villages, Florida; Daniel Mann of Schnecksville, Pennsylvania; Barbara Smole of Clarksville, Maryland; Sean Smole of Clarksville, Maryland; Dick Sorenson of Columbus, Ohio; Lisa Pluto of Southfield, Michigan; Richard Sudranski of Roanoke, Virginia; and Matthew Peck, U.S. Air Force, Williamsburg, Virginia.

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Linda Casey Author's page

As editor-in-chief of Packaging Impressions — the leading publication and online content provider for the printed packaging markets — Linda Casey leverages her experience in the packaging, branding, marketing, and printing industries to deliver content that label and package printers can use to improve their businesses and operations.

Prior to her role at Packaging Impressions, Casey was editor-in-chief of BXP: Brand Experience magazine, which celebrated brand design as a strategic business competence. Her body of work includes deep explorations into a range of branding, business, packaging, and printing topics.

Casey’s other passion, communications, has landed her on the staffs of a multitude of print publications, including Package Design, Converting, Packaging Digest, Instant & Small Commercial Printer, High Volume Printing, BXP: Brand Experience magazine, and more. Casey started her career more than three decades ago as news director for WJAM, a youth-oriented music-and-news counterpart to WGCI and part of the Chicago-based station’s AM band presence.