Whether UV, water, or solvent-based, inks are shrinking to the occasion.

By Tom Polischuk

Gilbreth also introduced an iridescent shrink label (left) that can provide enhanced shelf appeal for wine, spirits, upscale beverages, and beauty and fragrance packs. The iridescent shrink labels display a continually changing rainbow of color. As the film interacts with light, it projects a kaleidoscopic pattern of color that provides eye-catching appeal.