Inks That Shrink

Shrink label innovation

Gilbreth, a Croydon Pa.-based label printer, has recently marketed some unique shrink label products for the consumer products market. Gilbreth Rub ‘N Smell printed sleeve labels provide a multi-sensory shelf package experience that delivers a distinctive visual presentation and aromatic preview. Without opening the package or compromising the product, an interactive, sensory bond can be formed between the consumer and the product. Rub ‘N Smell shrink labels incorporate tiny embedded fragrance beads that are activated by a gentle rubbing motion. The aroma can be reactivated with successive rubbings, which do not have a detrimental effect on the printed graphics.