Where Will Paper Electronics Find Success Next?

Printechnologics GmbH, which will present and exhibit at Printed Electronics Europe 2012, uses existing multi-touch smart phone displays to read digital information printed in paper, cardboard or foils; the phone thinks the hidden conductive pattern is your finger. Hence, it can be used for a broad variety of e-packaging—e.g. for marketing and consumer information applications like loyalty programs, brand protection, lotteries, and access to online content. You unlock exclusive content in apps or web pages by simply touching printed materials such as business cards or packages to your phone or tablet screen.