Where Materials and Minds Meet

Mid-web, however, with its claims of short-run cost-effectiveness, may be a major ticket to market for in-line. Tom Jacques, marketing strategist for Paper Converting Machine Co., reports, "More mid-web press owners are looking to add in-line stations for flexible packaging and labels to increase the value of that packaging to the final customer." Jacques ticks off a list of mid-web end product applications including potato chip bags, peanut bags, soda bottle wraps, and trading card wraps; in-line pattern coater products such as candy bar wrappers (with cold-seal adhesive), fresh-cut produce salad bags (with anti-fog coatings); and in-line flexo station products such as backside game rules, bottle wraps, and ice cream wraps.