When Transfer Calls

Buying criteria

Thermal transfer printer prices continue to fall, due to a more crowded marketplace and a focus on economy models. John Schuck, director of sales and marketing, Imtec, says a key cost-reduction driver is competition. "As more suppliers enter the thermal transfer market, the shifting demand and market forces will result in lower-cost printer alternatives for more simplified applications," he states, adding that lower prices have extended to multi-color stand-alone printers. "The only limitation is color matching," he adds.