When Transfer Calls

Applying knowledge

Suppliers say thermal transfer's print-and-apply segment is not of immediate interest to many converters, but it may impact how they supply preprinted work to customers who plan to add variable information via thermal transfer and then apply the label.

"Thermal transfer printer-applicators are creating a trend toward distributive printing, in which printing occurs exactly when and where it is needed—right on the manufacturing or distribution line," observes Korzeniewski.