When Transfer Calls

With higher quality, enhanced software and lower prices, suppliers see simplified selection and usage for thermal transfer printers.

By Susan Friedman

Converters in the market for a thermal transfer printer should first consider how others in the field have put them to work.

Thermal transfer printers' flexibility for on-demand, short runs has led some label converters to install them "as a service bureau capability," comments Gene Korzeniewski, manager, product development, Avery Dennison Printer Systems.