Reeling in Wine Consumers

While Tapp strives to preserve the uncoated look prized by its customers, the company works continually to develop new coatings with protective properties for which there is growing market demand. Chief among these are scuff and water resistance, according to Sage.

“Imagine the challenge in trying to maintain the uncoated look and still be water-resistant. It’s water after all. When you immerse it in an ice bucket, paper will absorb water,” he says. Tapp Technologies has developed certain proprietary processes to counter these concerns, Sage says, but “our technical guy won’t even tell me the formulations.”