Reeling in Wine Consumers

Offset printing lends itself best to high-resolution, high-quality printing on the “toothy-looking,” uncoated papers favored by North American wineries, Sage says. “We print the majority of our labels on uncoated estate stock,” he says. “Our Sanjos can print on all kinds of substrates. We print more shiny coated stocks with flexo,” he adds, citing Australian and Chilean wines as those that have “evolved” toward a coated facestock for their labels.