Reeling in Wine Consumers

A house built on water(-less offset)

“Offset is our ‘mother ship,’” Sage confirms. “High-quality, 300-linescreen capability is the foundation of our business. It’s the kind of quality wineries were looking for when transitioning from sheetfed glue-applied to roll-fed pressure-sensitive labels.” Broadly speaking, he explains, Tapp’s three printing platforms have some overlap, but are loosely targeted to certain segments of the industry, with offset in the “sweet spot” for mid-run, high-quality, 300-linescreen work; flexo for lower-cost, longer-run, lower value-added labels; and digital for the short runs required by small boutique wineries. The distinction between offset and flexo may be blurring as flexo quality improves, Sage admits. “It’s been our observation over the past five years that flexo is coming up and that the perceived benefit of offset versus flexo is shrinking. Our new Gallus can do 200 linescreen.”