Reeling in Wine Consumers

Segmentation is also on the rise, with the proliferation of regional and socio-economic brands developed to appeal to specific consumer segments. Such “cult” brands, Sage says, are the result of wineries diving deep to carve out particular niches and are responsible, in part, for the proliferation of alternative packaging options. Such options include “portable” wine, smaller serving sizes, less costly PET bottles, and even single-serving canned and Tekra-boxed wines.