Reeling in Wine Consumers

Front labels tend to be more decorative than back labels, having up to three foils and two embosses. (Sage explains that back label copy is commonly referred to as the “romance story,” since it can range from witty or humorous to overblown and pretentious to flowery to clinical.) Whatever the design and editorial choices, however, “we do everything in-line where possible,” Sage says. “We can do up to three foils and two embosses in-line.”