Reeling in Wine Consumers

Candlelight, Chateaubriand for two, gypsy violins, a bottle of your favorite wine on ice. The sommelier presents the bottle for your inspection. Very nice; very nice indeed. But wait, look at that label! What exquisite detail. Those colors, that texture! Honey, look!

The recipe for a perfect evening? Doubtful, but there’s no denying the power of a perfectly crafted wine label to lift an ordinary experience to the realm of the sublime.