Printing for Corrugated Packaging: What's Ahead for Color Digital Printing?

All things considered, the managers surveyed give a strong vote for the future role of color digital printing of corrugated. As seen in Figure 5, their expectation is that color digital will be most useful for fine color printing, for later lamination to corrugated, and for more use with short production runs (57 percent) than for prototypes (17 percent). That result again is likely related to the strong growth in litho lam printing of corrugated, in general. Given brand owners' growing need to target markets or even individual stores, short runs are an inevitable part of the litho lam phenomenon, and color digital will help print those runs.