Establishing Identity
Ideally Hosa says, print feasibility will be established prior to the supply chain establishing "design lock," and if all goes according to plan, those dates will occur very close to one another. That way, there will be no surprises when a converter starts the printing process, and no disappointment from brand owners that their planned design cannot be accomplished.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
