Establishing Identity
Communication with converters
Creating a successful and identifiable brand involves many moving parts, namely the branding company, the brand owner, and the converters who will be creating the packaging for the company's various products. Hosa recalls that in the most successful projects this entire supply chain began its communication early in the process and kept it up throughout the project.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
