Establishing Identity
Hosa says the products used enticing photography on their various packages, but also implemented a gold color to quickly catch customers' eyes.
"It's the kind of thing during the holidays, when a consumer is shopping and says, 'I'm having people over, that's something I want to keep out on my countertop or on the shelf in my bathroom,'" Hosa explains. "That works in our favor. If you put it under the counter, you're going to forget it's there, not use it and not have to re-buy it. If it's this beautiful, enticing package, you have it visible and you're using it."
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
