Establishing Identity
According to J. Scott Hosa, the associate director of graphic technology for Landor Associates, there are cues that indicate certain elements of a product. In a recent example, he worked on a new line of premium Febreze air fresheners, which needed packaging to differentiate the product line as a premium offering.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
