Establishing Identity
We reached out to branding experts to explain trends, strategies, and how converters play an essential role in the branding process.
Reel them in
In the age of big box stores, how do customers select a product from one company that is shelved next to a product that serves the same purpose from another company? Price is certainly a factor, as is brand loyalty, but appearance is also essential in having that customer reach for a product.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
