Establishing Identity
"If there's a packaging effect or change in design that will cause a customer to choose my product over that of a competitor, that's how I justify my choices when we come up with decoration choices for packaging," Hosa says.
As technology improves, so does packaging, and Hosa says that can lead to further innovation in branding. Whether it's converters or brand owners, allowing a package to reach its full potential is crucial when it comes to locking in that final sale.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
