Establishing Identity
The cost of doing business
An elaborate packaging strategy can be costly. And while Hosa says there isn't necessarily a hard and fast rule when it comes to how the cost of packaging should relate to the cost of the product, competition can be a driving factor.
As long as it's within reason, Hosa explains, anything that can be added to a package that will catch a customer's eye and lead to a purchase is worthwhile.
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
