Establishing Identity
Hosa says part of his job with Landor is to communicate early with printers and quickly engage with new ones. He needs to understand their capabilities and make sure those are communicated to brand owners early in the process to ensure they are aware of what the printer can provide.
"It's an important task for us to stay up to date on what converters can and can't do," Hosa says. "There needs to be early and consistent communication of what's in the pipeline. Right now I'm talking to printers every day and we have active projects that have already been approved and are ready to have a timeline."
Cory Francer is an Analyst with NAPCO Research, where he leads the team’s coverage of the dynamic and growing packaging market. Cory also is the former editor-in-chief of Packaging Impressions and is still an active contributor to its print magazines, blogs, and events. With a decade of experience as a professional journalist and editor, Cory brings an eye for storytelling to his packaging research, providing compelling insight into the industry's most pressing business issues. He is an active participant in many of the industry's associations and has played an essential role in the development of the annual Digital Packaging Summit. Cory can be reached at cfrancer@napco.com
