P&G Keynote at FFTA’s 2009 Fall Conference

France identified a CPC’s major needs as scale and speed, global distribution, and material and technology range; noting that P&G owns/manufactures 23 billion-dollar brands that come in anything from pouches, bottles, cartons, and blister packs to aerosol cans. The packaging it uses today contains more and more photos than ever before, relies heavily on increased use of halftones and vignettes, and may even be printed on holographic foil or other decorative and challenging materials.