Web-to-Print in Package Printing

"It's absolutely essential to differentiate yourself in the market," Glick said of its W2P initiative. "That said, what's necessary today is vastly different from what will be necessary 18 months from now. We're chasing a holy grail; all we can do is push forward in an effort to increase our customers' revenue while decreasing their costs. It's our job to bring the technology to our customers and demonstrate the benefit. If we do anything else, we're kidding ourselves." pP