Web-to-Print in Package Printing

At CFP, the process begins when the customer/brand owner accesses CFP's Web site via a customized Web interface and enters the exact specifications for the desired job, choosing (for example), among design templates for boxes, cartons, or displays. As soon as the system registers the required approvals, a ready-to-print file is sent automatically to CFP's production team. CFP also has developed a W2P Toolkit that supports targeted messaging and LSM (local store marketing) initiatives. The Toolkit makes it easy to log on, look at past performance or sales volume, select marketing materials, customize, review a PDF for approval, print, and ship. This tool gives CFP and its customers the flexibility to support both local and targeted marketing efforts.