Web Offset is Keeping Pace

Ted Barry, vice president of sales for Matik North America (a U.S. distributor for Codimag and Giebeler), lists some of web offset's competitive strengths as: printing characteristics similar to gravure and superior to flexo where fine screens are required; the low cost of offset plates in comparison to flexo and gravure requirements; and the ease and speed of plate production in comparison to flexo plates or gravure cylinders. "An easy explanation of a good fit for web offset is a job that requires gravure-quality graphics with shorter run lengths or versions," he states.