Web-Guided Tour

A standard-custom split

Fife's Engledow characterizes today's web guide industry as split between standard and customized offerings. If a guide falls within a company's standard parameters, package printers can be assured quick delivery, he explains. On the custom side, size variations don't increase component prices as much as features like extra controls and tensions, he says. "Converters expect custom solutions at standard prices," Ross states, relating that Erhardt+Leimer plans to achieve this by broadening its line of standard guides.