How Printers Can Fight Brand Thievery

Drop-in-Technology is also available for digital presses, further lowering barrier to entry, enabling more printers to offer variable print security features such as pre-serialization and layered track-and-trace codes. Digital capabilities can enable brand owners to access software databases for superior tracking and monitoring, and also enable consumers to use their smartphone devices to check for authenticity or to participate in marketing campaigns and brand loyalty programs. Using visible QR codes, consumers scan their product packaging or labeling, which sends information back to a database and alerts the brand owner to suspicious activity such as products being scanned in the wrong geographies (indicating product diversion issues) or duplicate or incorrect serial numbers scanned (indicating potential counterfeit issues).