How Printers Can Fight Brand Thievery

Package printers role

Adding authentication capabilities to combat counterfeiting can pay off in new business revenues and new customers for package printers and converters. Multiple techniques can be integrated into your current workflow.

Authentication methods can be deployed through covert markers formulated from ink and varnish concentrates that can be shipped directly to your printer facilities and dropped into your production runs with no change in work processes. Many delivery options exist, including offset ink, varnish, pulp, fibers, digital toners and inks, plastics, powders, liquids, and textiles. A combination of covert and visible markings, layering QR codes, two-dimensional bar codes, mass serialization, and embedded solutions to validate packaging, provides brand owners with "insurance" to defend against multiple threats. Converters and package printers can use a premium solution through random pre-serialization, to create authenticated codes to enable track-and-trace capabilities.