How Printers Can Fight Brand Thievery

Knock-offs are flooding the market and getting ever harder to detect. Just look at what we're up against. Counterfeiters and diverters understand where to find print security features, countermeasures, track-and-trace codes, and covert marks. Our brand owner clients have told us that these criminals run "boiler rooms," employing workers in sweat shop conditions to find security markings in packaging; tamper or remove and replace the markings; then put the product package back together—thwarting the security countermeasures put in place by the brand owners. Many advanced counterfeiters and diverters are even capable of mimicking overt security markings such as holograms.