How Printers Can Fight Brand Thievery

Brand owners want brand protection that can counter the sophistication and knowledge of well-organized criminal operations, and packaging printers can expand the brand owners' portfolio of offerings by meeting this demand.

From discussions with more than 100 brand owners in recent months at events such as the International AntiCounterfeiting Coalition (IACC) Conference, the Anti-Counterfeiting & Brand Protection Summit, and the Product Authentication & Brand Security Conference, Kodak heard loud and clear that brand owners are primarily concerned with two major issues: product diversion and product counterfeiting.