How Printers Can Fight Brand Thievery

Companies increasingly find themselves locked in a continuous battle to protect their brands from attackers trying to steal the monetary value inherent in successful brands.

Brand attacks come in a variety of forms, such as counterfeiting, gray-market product diversion, tampering, refilling, repackaging, and copyright, trademark, and patent infringement. Despite their best efforts, many brand owners lag behind as criminals continue to find new improved methods for committing fraud.