How Printers Can Fight Brand Thievery

Where to find opportunities

The pharmaceutical industry—Counterfeit drug sales in 2008 were estimated at $40 billion worldwide. When a problem arises with one of the counterfeit products, the legitimate producer may be held responsible, and may have to recall perfectly good products or fight lawsuits defending a faulty product that they didn't manufacture. New regulations in the EU and certain state legislation in the United States will require pharmaceutical companies to implement tracking requirements.