How Printers Can Fight Brand Thievery

Creating an end-to-end diversion solution is a precursor to a tightly integrated and secure brand. The latest technologies enable package printers and converters to use standard continuous inkjet (CIJ) printers to apply both visible marks, such as bar codes, QR codes, and other marks, and a layered invisible marker embedded in the CIJ ink onto packaging and labels. This function allows brand owners to secure their investment in a track-and-trace system with the knowledge that they can easily authenticate their marks with specialized portable readers.