How Printers Can Fight Brand Thievery

The optimal anti-counterfeiting solution changes the game. New marker/reader technologies allow real-time, lab-quality testing to be conducted in the field, using covert markers at very low concentration levels, thereby making it virtually impossible for counterfeiters to identify and replicate. The appearance and artwork of labels or cartons is not modified in any way. This technology can be used anywhere in the distribution chain, where a brand owner investigator, auditor, or authorized employee with a reader will be able to conduct what are essentially high-security, forensic-level diagnostics on-site and in real time.