When Wal-Mart Speaks
Wal-Mart is using its extensive supply chain to help it reduce packaging,
reduce costs, and improve profitability.
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Dennis Bacchetta, director of marketing for Diamond Packaging, concurs with this assessment. "We foresee growth opportunities in developing more sustainable packaging," he says. "The biggest drivers are social responsibility, cost savings, consumer demand, and of course, Wal-Mart's Packaging Scorecard. Even those companies that do not directly supply Wal-Mart have been impacted due to the increased awareness of sustainability. They see it as an opportunity to support a sustainable use of resources and cultivate a positive emotional connection to their brands."
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Tom Polischuk
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