Vying to Add Value

For Gallus, current sales rarely include straight letterpresses, Yates relates. The process is almost always accompanied by screen heads and hot foil stamping units, particularly due to the prime label market's demand for opacity on synthetics and clear films.

Yates ranks letterpress as ideal for short to medium runs, because new jobs can be set-up much faster than with UV flexo. With longer runs, UV flexo's additional set-up time may not be as critical, he adds, unless the label is extremely difficult to print.