Vying to Add Value

Most letterpress sales are to customers who are already using Sanki presses, Notches reports. Special requests for add-on equipment to accommodate more complex converting processes are common, as is the purchase of Sanki's add-on modular flexo station for use as a coating station.

"The choice to print letterpress still has a lot to do with the ultimate quality of the label," elaborates Bob Yates, sales manager for Gallus. "Pharmaceutical labels remain primarily printed with letterpress because of their typically short runs, tight tolerances, difficult vignettes, and small copy that may print better with harder plates."