Vying to Add Value

Of course, Noah admits there are jobs for which letterpress is the hands-down choice, such as when line screens are 175 or higher. Pasty rotary letterpress inks also offer more consistency and bring quality levels up to that of offset and flatbed letterpress.

Flexo has tried to encroach on letterpress in the four-color area, confirms Chuck Notches, chief engineer at Sanki, with UV flexo creating hopes of a less expensive way to achieve four-color process. He believes printers have found letterpress is "still the way to go."