Vying to Add Value

A gravure label recently produced by Avery Dennison for E&J Gallo's Wild Vines wine provides a frosted, or etched glass look, along with a tactile, raised-ink effect which, Riley notes, was achieved with a proprietary new ink developed with Gotham Inks. Avery Dennison was also able to print the label as a vignette by working with its cylinder suppliers to modify how the cylinders were made.